Google will not run Circles around Facebook, but it gets a +1

While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it.

Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social engagement not seen at this level since the early days of Twitter. In the U.S., we have only a few top traditional TV networks, CBS, ABC, and NBC. In social networking, we now have a top three to compete for the online attention of not only Americans, but also the world–Facebook, Twitter, and Google+.

The new Google is already gaining momentum. For instance, Google’s +1 button is reportedly being served 2.3 billion times a day. More than 1 billion items are shared and received per day in Google+ (or Google Plus). And, Google+ has also earned over 10 million active in a short time. While that number may seem trifling when compared to the likes of Facebook and Twitter, 10 million is nothing to wince at. In fact, in just 16 days, Google surpassed a milestone that took FourSquare two years to reach. As you can see in the image below courtesy of Leon Haland, Twitter took 780 days and Facebook 852 days to reach 10 million users. In only three weeks, Google+ hit 20 million. Adoption only continues to soar despite its exclusivity.

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